Which Type of POS Display Is Best for Your Product?
Whether you’re launching a new product, running a national promotion or looking to increase impulse purchases, choosing the right point of sale (POS) display can have a significant impact on campaign success.
The best retail displays don’t simply hold products, they attract attention, reinforce your brand, encourage purchases and help retailers merchandise products quickly and effectively.
At Corex, we manufacture the complete range of Australian-made PROMEG® POS displays, combining exceptional print quality with durable polypropylene construction for retail campaigns that last longer, look better and support a circular economy.
If you’re unsure which display is right for your product, this guide will help.
What Is a POS Display?
A Point of Sale (POS) display is any branded display used within a retail environment to increase product visibility and encourage purchases at key decision-making locations.
POS displays can be placed throughout a store, including:
- Checkout counters
- Store aisles
- End-of-aisle displays
- Shelf edges
- Promotional zones / off locations
You’ll also hear the term POP (Point of Purchase) display. While the two terms are often used interchangeably, POP generally refers to displays positioned anywhere shoppers make purchasing decisions, while POS traditionally refers to displays closer to the checkout. In practice, most retailers simply refer to them all as POS displays.
At a Glance: Which POS Display Type Suits Your Product?
The right display depends on several factors, including:
- Product size and weight
- Retail environment
- Campaign duration
- Stock volume
- Available floor or shelf space
- Budget
- Whether the display will be reused
Counter Top Displays: What Makes Them Work at Checkout?
Counter top displays (often called CDUs) are designed to capture attention at the final point before purchase.
Placed beside registers or on service counters, they encourage impulse purchases while making it easy for retailers to replenish stock throughout the day.
They’re ideal for:
- Health and beauty products
- Snacks and confectionery
- Pharmacy items
- Small accessories
- Promotional products
Corex manufactures custom PROMEG® Counter Top Displays that combine vibrant print quality with exceptional durability. Unlike cardboard displays that can soften or become damaged, polypropylene maintains its appearance throughout your campaign, even in busy retail environments.
Because every display is manufactured locally, Corex can rapidly design, prototype, print and produce displays to suit your exact product dimensions and branding requirements.
Floor Stand Displays: When Does Your Product Need to Go Big?
When maximum visibility is the goal, floor stand displays or free-standing display units (FSDUs) are often the most effective solution.
Positioned off-location (not on the cluttered shelf) in high-traffic zones or at the end of supermarket aisles, they provide a larger branded footprint that helps products stand out from surrounding shelves.
Floor stands work particularly well for:
- New product launches
- Seasonal campaigns
- Multi-product promotions
- High-volume FMCG products
- Retail activations
PROMEG® Floor Stands deliver excellent structural strength while showcasing high-quality graphics that elevate your brand. Their durable polypropylene construction also means displays remain looking professional throughout extended retail campaigns, reducing the need for replacement.
With Australian manufacturing, Corex can respond quickly to campaign deadlines without the long lead times associated with imported displays.
Dump Bins: Are They Right for Bulk or Promotional Items?
Dump bins are designed to encourage customers to browse, discover and purchase multiple products.
Typically positioned in promotional areas or wide retail aisles, they’re perfect for products that benefit from a “grab-and-go” shopping experience.
They’re commonly used for:
- Promotional products
- Clearance stock
- Seasonal campaigns
- Toys
- Packaged foods
- Hardware accessories
Corex manufactures durable PROMEG® and Corflute® dump bins that withstand heavy retail use while maintaining their shape and presentation. Unlike traditional cardboard alternatives, polypropylene won’t soften if exposed to moisture and is fully recyclable at the end of its useful life, supporting more sustainable retail campaigns.
Hangsell Displays: How Do You Maximise Your Shelf Space?
Retail shelf space is valuable.
Hangsell displays allow brands to increase product visibility without requiring additional shelving or floor space. Hangsell displays (or outrigger displays) utilise vertical steel posts on shelf racking.
Hangsell displays have outstanding location versatility as you can utilise space that is in the products category (e.g. sauce for tacos on the post next to the taco sauce shelf), or in a complementary category (e.g. sauce for tacos on the post next to taco chip category). This creates the opportunity for a value-add purchase.
They’re particularly effective for:
- Lightweight packaged products
- Accessories
- Convenience items
- Supermarket promotions
- Pharmacy products
PROMEG® hangsells are engineered for strength, ensuring products remain securely displayed while maintaining an attractive presentation throughout the campaign.
When you want to maximise the products’ visibility and make the product and packaging the hero, clear PROMEG® is the perfect solution.
Because each display is manufactured to suit your product dimensions, Corex can create custom hangsells that maximise available shelf space while supporting your retail objectives.
Shelf Talkers: Can a Small Display Make a Big Impact?
Sometimes the smallest display delivers the biggest return.
Shelf talkers and wobblers draw shoppers’ attention directly to products already sitting on the shelf, making them ideal for promotions where replacing shelving isn’t practical.
They’re highly effective for:
- New product launches
- Price promotions
- Limited-time offers
- Product education
- Brand awareness
PROMEG® shelf talkers provide excellent print clarity and remain flat and attractive throughout the campaign. Their durability makes them suitable for longer retail promotions where cardboard alternatives often begin to curl or deteriorate.
Does the Display Material Actually Matter?
Absolutely. The material used to manufacture your POS display affects everything from appearance and durability to sustainability and total campaign cost.
While cardboard displays can be suitable for very short promotions, polypropylene provides significant advantages for brands looking for premium presentation and longer-lasting performance.
PROMEG® Polypropylene
✔ Exceptional print quality
✔ Waterproof and easy to clean
✔ Strong and durable
✔ Resistant to crushing and tearing
✔ Opaque and clear sheet options
✔ Can be curved and incorporate intricate designs
✔ Suitable for longer retail campaigns
✔ Fully recyclable
✔ Australian manufactured
Because Corex manufactures PROMEG® displays locally, customers also benefit from faster design revisions, shorter production lead times and local technical support throughout the project.
For businesses committed to sustainability, longer-lasting polypropylene displays can also contribute to a circular economy by remaining in service longer before being recycled into new Australian-made sustainable products.
Read about our circular economy.
Choose the Right POS Display with Corex
Every retail campaign is different, which is why there’s no one-size-fits-all display solution.
Whether you need a simple countertop display or a fully customised retail activation, Corex can help you select, design and manufacture the right POS display for your product, your retailer and your campaign objectives.
Our Australian manufacturing capabilities allow us to move quickly from concept to production while delivering premium-quality displays that are built to last.
Explore the complete range of PROMEG® retail displays or contact the Corex team to discuss a custom solution designed specifically for your next campaign.
How to Choose the Right POS Display in 5 Questions
Not sure where to start? Ask yourself these five simple questions. They will quickly narrow down the best POS display for your campaign.
- Where will your product be displayed?
The retail environment is the first consideration.
- Checkout counters → Counter Top Display
- Store aisles or end-of-aisle promotions → Floor Stand
- Bulk promotional areas → Dump Bin
- Existing shelf space → Hangsell or Shelf Talker
Corex Tip: If you’re launching into multiple retail chains, we can customise displays to suit different retailer requirements while maintaining consistent branding.
- How large or heavy is your product?
Your product size will influence the display’s structure and capacity.
Product Type |
Recommended Display |
| Small impulse products | Counter Top Display |
| Lightweight hanging products | Hangsell |
| Medium packaged products | Floor Stand |
| Bulk or multiple items | Dump Bin |
| Existing shelf products | Shelf Talker |
A display should always be designed to support your product safely while making it easy for retailers to replenish stock.
- How long will your campaign run?
Campaign duration has a major impact on the material you should choose.
Short-term promotions
- Temporary campaigns
- Seasonal offers
- Limited-time promotions
Long-term campaigns
- Product launches
- Ongoing merchandising
- Permanent retail displays
For longer campaigns, durable PROMEG® polypropylene displays maintain their appearance far better than cardboard, helping your brand look professional from day one through to campaign completion.
- Will the display be reused?
If the answer is yes, investing in a more durable display often provides a better return.
PROMEG® displays are designed to withstand repeated handling, transport and installation, making them ideal for brands that regularly run promotional campaigns or move displays between stores.
Because they’re manufactured from polypropylene, they’re also fully recyclable at the end of their useful life, supporting a more circular approach to retail displays.
- How quickly do you need it?
Retail deadlines can change quickly.
Choosing an Australian manufacturer means you benefit from:
✔ Faster design revisions
✔ Rapid prototyping
✔ Local production
✔ Shorter lead times
✔ Reliable delivery
Instead of waiting for imported displays, Corex can work with you from concept through to production to help keep your campaign on schedule.
POS Display FAQ's
Frequently Asked Questions
What is the difference between POS and POP displays?
The terms are often used interchangeably, but there is a subtle difference.
POS (Point of Sale) displays are generally located where customers complete their purchase, such as checkout counters or service areas.
POP (Point of Purchase) displays can be positioned anywhere within the retail environment where purchasing decisions are made, including aisle ends, promotional areas and shelving.
Today, most retailers simply refer to both as POS displays.
Which POS display is best for supermarkets?
It depends on your product and campaign goals.
- Counter Top Displays are ideal for impulse purchases near the checkout.
- Floor Stands create maximum visibility for product launches and promotions.
- Dump Bins work well for bulk-buy and seasonal campaigns.
- Hangsells maximise existing shelf space for lightweight products.
- Shelf Talkers are perfect for highlighting promotions or drawing attention to products already on the shelf.
If you’re unsure which format is best, Corex can recommend a solution based on your product and retail environment.
What material lasts the longest for retail displays?
For most retail applications, polypropylene offers significant advantages over traditional cardboard.
PROMEG® polypropylene displays are:
- Durable and impact resistant
- Waterproof
- Resistant to crushing and tearing
- Easy to clean
- Capable of maintaining their appearance throughout extended retail campaigns
This makes them an excellent choice for brands seeking a premium presentation and longer service life.
Can POS displays be recycled?
Yes. Corex manufactures many POS displays using PROMEG® polypropylene, which is 100% recyclable.
Where possible, we encourage customers to recycle their displays at the end of their useful life, supporting a circular economy and helping reduce waste. Unlike many short-life display materials, polypropylene can be recycled into new Australian-made products, extending the value of the material well beyond a single campaign.
How quickly can Corex manufacture custom POS displays?
Because Corex designs and manufactures locally in Australia, we can often deliver significantly faster than suppliers relying on imported displays.
Lead times vary depending on the complexity, quantity and finishing requirements of your project, but our local manufacturing capability means we can rapidly prototype, refine designs and move into production without lengthy overseas shipping delays.
If you have a tight deadline, our team can help identify the fastest solution to keep your campaign on track.
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